Building brands by creating behavioral change through entertainment, culture, and technology

Strange Mode: Lyft + Stranger Things

Created Netflix's first-ever brand partnership to bring fans a taste of the Upside Down with “Strange Mode”. The campaign extended across experiential, digital content, and in-app executions.

Business Journal: "Lyft, Netflix to take passengers on a ‘Stranger’ ride"

AdWeek: "If You Get a Lyft in ‘Strange Mode’ This Weekend, You’ll Enter the Creepy World of Stranger Things"

BuzzFeed: "Guys, Lyft And Netflix Created A "Stranger Things" Car Ride, And It's Honestly So Cool"

Mashable: "'Stranger Things' might be taking over your Lyft ride this weekend"