“Ari Gold is Back” is a pure piece of entertainment, a mini-episode of Entourage made for fans of the show that tells a story which otherwise would not have been told. The short film served as the centerpiece of an innovative approach to a movie partnership and also featured a marquee integration of Cadillac in the film, a launch event, and private influencer screenings of the film. By establishing a shared interest with a key content creator (Doug Ellin), Cadillac succeeded in turning the movie partnership into a creative collaboration that enhanced both brands in popular culture.
