Lyft Entertainment partnered with Paul Feig’s production company, Powederkeg, to co-produce the series, East of La Brea. The series follows two twentysomething working class Muslim women, Aisha Hassan and Farha Munshi, as they struggle to navigate the changing landscape of their native Los Angeles home. East of La Brea premiered at SXSW, competing in the Episodic Pilot Competition.