Building brands by creating behavioral change through entertainment, culture, and technology
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How Lyft built its $24B brand image with pop culture

 

Leading into Lyft’s IPO, Fast Company cited our work as playing a significant role in growing Lyft’s market share and overall value to its current level.

“As the ride-sharing company goes public, we take a look back at how it used entertainment, brand partnerships, and more to become your friendly neighborhood $24 billion company.”