Partnered with Paul McCartney and YouTube to create a secret concert for Paul’s album launch in New York’s Grand Central Station. The partnership included digital and social content, in-app presence, and onsite experiential.

From Fast Company:
“I’m delighted to partner with Lyft as the official ground transportation to Egypt Station, it’s going to be quite a ride!” says Sir Paul, in an undoubtedly heartfelt and sincere manner. The feeling is entirely mutual according to Ari Avishay, Lyft’s director of culture and entertainment marketing: “We are honored to be partnering with Capitol Records and playing a role in celebrating and sharing Egypt Station with the world. Bringing people together to create unique experiences is a very important part of Lyft and few artists in history have been able to bring more people together than Paul McCartney.”