Created “Party Lyft!” in partnership with Issa Rae. In season three of HBO’s award-winning series, Insecure, Issa starred as a Lyft driver navigating the comedy and drama of being an aspiring entrepreneur in Los Angeles. The partnership extended across live events, social, and digital content. Our work had a direct impact in the increase of Lyft driver acquisitions and helped Issa win the 2019 Webby Video Person of the Year award.