Denzel Washington as a Lyft driver in Equalizer 2
Lyft partnered with Escape Artists, the producers on Sony Pictures’ film, The Equalizer 2, to deeply integrate Lyft into the film - highlighting Denzel’s occupation throughout the movie. The partnership extended to film’s trailers, distributed across linear TV and digital, and events with top Lyft drivers in 40 cities across the country. The media value for Lyft was calculated to be $8M+, and Lyft’s support was credited as making significant contributions to the film’s overall success.
