Ari Avishay
Ari Avishay is a brand marketing executive with a track record of delivering impact through content, media and entertainment strategies that propel brand awareness, preference and growth. Ari possesses a unique combination of creative vision, media innovation, and strong connectivity within the entertainment industry.
Ari is the Director of Culture & Entertainment at Lyft where he has built the Lyft brand through strategies focused in entertainment, digital media, content, and experiences. Within this role, Ari’s work has been recognized as making significant contributions to the growth of Lyft’s business, ultimately leading to the company’s IPO in March of 2019.
Prior to Lyft, Ari was an executive at CAA Marketing, where he developed strategies that leveraged the power of entertainment, content, and digital media for global brands including General Motors, Chipotle, Diageo, and Mattel.
Ari’s work has received recognition from organizations like the Cannes Lions, Clios, Webbys, Streamys, and Emmys. Ari is a member of CAA’s Global Fellowship, holds a seat on Chevrolet’s Global Music Advisory Council, and was recently named to Billboard's 2018 Top Branding Power Players list.
Areas of Expertise:
Marketing Vision & Strategy Leadership
Building Awareness & Preference
Entertainment Ecosystem
Creative Development
Content Distribution
Media Innovation
Influencer & Talent Marketing
Social Impact Marketing
Consumer Trend Identification
PR & Communications Management
Mobile & Social Media Marketing
